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But at launch, many analysts questioned whether it was enough to move ahead of Apple, HTC and other companies currently leading the field - or merely a catch-up device for a range that had fallen well behind the cutting edge.
In a new research note, analyst firm Gartner says it believes the Torch will appeal mainly to traditional BlackBerry users in the business world, and stop them defecting to other smartphones, but is unlikely to attract new users. It may fare better in Europe, where the BlackBerry has been making significant progress in the youth market, depending on carrier pricing and marketing.
Shares in RIM have fallen steadily since the launch of the Torch, dropping almost $5 per share since August 12. One analyst downgrading the firm was Scott Sutherland of Wedbush, who moved shares from outperform to neutral and wrote in a client note: "We continue to believe that RIM's strategic positioning in the enterprise, alignment with carriers, new products, and international expansion will allow the company to participate in the solid growth of the smartphone market. However, while the Torch launch was decent, we do not see it slowing the oncoming rush of Apple and Google long term, and see risks to its enterprise positioning."
Hmmm, shares drop from the $80s to the high $40s and the sell side changes their recommendations from outperform to hold!!! With friends like these, who needs enemies. The writing is on the Wall (Street) for RIM unless management can pull a seriously sized rabbit out of their ass. The iPhone is selling more than 10x times the rate of Torch (if the sell side estimates quoted in the article are to be believed) and Androids are outselling the iPhone. These sales are at full price (between $199 and $299 , US) and the top of the line Androids and iPhones are consistently sold out - at FULL PRICE! You literally have to join a lottery to get an Evo, two months after launch. Ditto with Droid X, and iPhone 4. Two weeks after the launch of the Torch, retailers are ALREADY dropping the price, and doing so by a whopping 50%. I hope RIM has a Blackberry 10,000 model they can launch in the upcoming weeks.
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For those hopelessly optimistic types (you know... Those who probably smoked saw green shoots throughout the government induced rally of 2009), I query, "What does it portend when the most pivotal product of your company's existence is released to a lukewarm reception than discounted 50% --- FIFTY PERCENT!!! --- just 2 weeks after launch? All while the competition can't keep their shelves stocked at full price after 2 and even three months??? The discrepancy stems, in part, from the feature set. The Torch is a significant leap ahead of the legacy Blackberry devices, but was obsolesced at launch by the competition that started shipping TWO months before. DOA!!!
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If you were an insider, would you be selling right now? Would you be using an iPhone or an Android to make the sale order?
As for the analyst in the article above and his assertion that the Torch will stop defections to other platforms, the research that we performed says otherwise.
As can be seen from this chart, Android is just about there. Apple will probably show better numbers in Q3 with additional evidence of iPhone 4 adoption as well.
Additional writings on Research in Motion:
- After Getting a Glimpse of the New Windows Phone 7 Functionality, RIMM is Looking More Like a Short Play
- RIM Smart Phone Market Share, RIP?
- This Quarter Offers a Lot of Challenges for Smart Phone Vendors with Fruit in Their Names!
- Many More Black Eyes for the Blackberry? A Complete Forensic Analysis of Research in Motion
- The BoomBustBlog Multivariate Research in Motion Valuation Model: Ready for Download
- As Research in Motion Continues Its Inevitable Downward Descent In Both Equity Value and Market Share, Investors Should Tweak Their Assumptions Accordingly
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RIMM Forensic Analysis and Valuation - Professional & Institutional
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