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Tuesday, 31 August 2010 19:26

BoomBustBlog Research Opinion Hits the Mainstream Media, Sort Of...

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Bloomberg reports:

Aug. 31 (Bloomberg) -- Research In Motion Ltd., maker of the BlackBerry smartphone, fell the most in six weeks in U.S. trading as a Sanford C. Bernstein Ltd. survey found more companies opting for rival devices such as Apple Inc.’s iPhone.

Of 200 companies in the U.S. and U.K. surveyed, 74 percent now let their employees use devices other than BlackBerrys, Sanford Bernstein analyst Pierre Ferragu said in a report today. For the U.S. alone, the figure was 83 percent.

“This phenomenon is very new and we expect it to put increased pressure on RIM’s performance,” Ferragu wrote.

The iPhone and devices based on Google Inc.’s Android software are making inroads into RIM’s dominance in corporate mobile e-mail. The European Commission, the executive arm of the 27-country European Union, this month opted for the iPhone and Android handsets made by HTC Corp. over the BlackBerry, after a similar move by Standard Chartered Bank Plc.

He reiterated his “underperform” rating on Waterloo, Ontario-based RIM’s shares and cut his price target to $40.

RIM fell $2.52, or 5.5 percent, to $43.06 at 2:47 p.m. New York time in Nasdaq Stock Market trading. Earlier, the shares slid as much as 5.7 percent, the steepest intraday drop since July 16. They declined 33 percent this year before today, as Apple gained 15 percent.

Some other studies also suggest BlackBerry loyalty may be fading among bankers, lawyers and government workers, who drove RIM’s initial success. Only 42 percent of BlackBerry users say they want to stick with the brand when they buy a new phone, according to an August survey by Nielsen Co. The rate is 89 percent for iPhone owners and 71 percent for Android devices.

“The idea that BlackBerry isn’t the only alternative to offer employees mobile e-mail has gone a long way,” Ferragu said.

Hmmm... We have heard all of this before... Several weeks ago actually.  Readers should email the author of this story - Hugo Miller in Toronto at This e-mail address is being protected from spambots. You need JavaScript enabled to view it and let him know that the blogs are a rich source of info, and often more timely than many banks.

More on RIM getting rammed:

  • As I Have Anticipated, There is Absolutely No Fire in the Torch, Except for the One That’s Frying RIMM’s Share Price
  • After Getting a Glimpse of the New Windows Phone 7 Functionality, RIMM is Looking More Like a Short Play
  • RIM Smart Phone Market Share, RIP?
  • This Quarter Offers a Lot of Challenges for Smart Phone Vendors with Fruit in Their Names!
  • Many More Black Eyes for the Blackberry? A Complete Forensic Analysis of Research in Motion
  • The BoomBustBlog Multivariate Research in Motion Valuation Model: Ready for Download
  • As Research in Motion Continues Its Inevitable Downward Descent In Both Equity Value and Market Share, Investors Should Tweak Their Assumptions Accordingly

Subscription content (click here to subscribe):

  • File Icon RIMM Forensic Analysis and Valuation – Professional & Institutional
  • File Icon RIMM Forensic Analysis and Valuation – Retail
  • File Icon Smartphone Market Model – Blog Download Version – all paying subscribers
  • Mobile Operating System Market Share Model – all paying subscribers


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More in this category: « Reggie Middleton on Bloomberg TV, September 1 at 3:30 The Great Global Macro Experiment, BoomBust Cycles, and the Refusal to See the Truth: Bubble Economics in the Mainstream Media »

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